I bought this tee whilst on holidays in Bali recently. Not only do I love the messaging, but the company that made it, In The Soulshine, produce ethical, sustainable fashion made with organic cotton and packaged in biodegradable bags.
With fresh warnings being issued over climate change, fashion is just one of the industry being called upon to make changes and reduce over-consumerism.
Back in the day, I would order several dresses online ahead of a holiday and not really register the impact this has on the environment. Now, I am much more aware and would rather invest in fewer, higher quality garments that stand the test of time, from brands with an ethical mindset. I treated myself to a Stella McCartney handbag over two years ago and it is still going strong. Not only is it vegan leather, but it is by a brand whose message I love.
It’s wonderful to see consumers move away from ‘fast fashion’ and instead choose to shop with brands who have sustainability at heart.